Correct: Media Should Have Alternative Text Descriptions

Adding alt attributes allow screen readers to describe images

Source: John Margolies, "Hat & Boots Texaco, Seattle, Washington", Library of Congress.

Correct Code

<img src="/accessibility/media/05482r.jpg" alt="A small service station whose red roof is in the shape of a cowboy hat">

Resources

• "Text Alternatives for Non-text Content", W3C Accessibility Principles
• Susan Robertson, "Quick tip: Using alt text properly", A11Y Project, November 24, 2018
• Scott Vinkle, "Considerations When Writing Alt Text", Shopify UX, June 18, 2018